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Investigating the Role of Communication and Information Channels in Adopting Agricultural Water Conservation Behavior

Document Type : Short Paper

Authors

  • Moslem Savari 1

  • Fatmeh Bayranvand 2

  1. 1 Assist. Professor, Department of Agricultural Extension and Education, Agricultural Sciences and Natural Resources University of Khuzestan, Mollasani, Iran
  2. 2 PhD Scholar, Department of Extension, Communication and Rural Development, Faculty of Agriculture, University of Zanjan, Zanjan, Iran
DOI icon https://doi.org/10.22034/jewe.2021.279932.1541

Abstract

The aim of this study was to determine the effect of communication and information channels in the application of agricultural water protection behavior. The statistical population of the study was all households of wheat farmers in Khorramabad (N = 12500). The sample size was determined using Cochran's sampling formula of 240 heads of farmers' households. The data collection tool was a questionnaire whose validity was confirmed by a panel of experts and its reliability was confirmed. Data analysis in two sections of descriptive and inferential statistics was performed by SPSS software. The results showed that most of the water conservation behaviors used by farmers included "irrigation of the land to the extent that the land is able to absorb it" and "irrigation of the land is uniform". Minimum operations include "storing excess water at each irrigation for subsequent irrigation" and "storing water in the pool". The results also showed that the most used channels in the field of water protection included participation in promotional rounds and television programs. The diagnostic analysis showed that the dimensions of communication and information channels including face-to-face, electronic, audio and written appropriately differentiate approximately 87% of farmers who carry out water conservation operations from other farmers having no activity in this field. 

Keywords

Subjects

 Promotion

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Environment and Water Engineering

Volume 8, Issue 1
March 2022

Pages 262 - 268

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History
  • Receive Date: 07 April 2021
  • Revise Date: 26 April 2021
  • Accept Date: 20 June 2021
  • Publish Date: 21 March 2022
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